The Relevance of Out of Home Advertising Medium.
Out of home advertising is among the critical mass of integrated marketing communications. Other medium in the IMC eco system include television, radio, press and social media. With the increasing…
How Community Workout Zones Can Become Brand Touchpoints
Conventional wisdom dictates that marketing communication messages need to be transmitted through traditional mass media and social media. While not disputing the efficacies of these marketing channels, there is a…
Out-of-home Advertising Opportunities in 2018
Pull quote: There are major events that will drive patronage for OOH service providers. Chief among these activities are political campaigns ahead of the 2019 general elections. Last year, my…
Akachi Ogbonnaya Ngwu is an entrepreneur and a hands – on Marketing communications professional with over fifteen years experience spanning out of home advertising, electronic broadcast and print media.Learn more
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