The Relevance of Out of Home Advertising Medium.
Out of home advertising is among the critical mass of integrated marketing communications. Other medium in the IMC eco system include television, radio, press and social media. With the increasing…
Out-of-home Advertising Opportunities in 2018
Pull quote: There are major events that will drive patronage for OOH service providers. Chief among these activities are political campaigns ahead of the 2019 general elections. Last year, my…
Growth opportunities in out-of-home advertising in Nigeria
Out-of-home (OOH) advertising or outdoor advertising is one of the oldest forms of advertising in Nigeria. Outdoor advertising drives brand awareness, enabling advertisers to market to consumers while they are…
Akachi Ogbonnaya Ngwu is an entrepreneur and a hands – on Marketing communications professional with over fifteen years experience spanning out of home advertising, electronic broadcast and print media.Learn more
* You will receive the latest news and updates!