Connecting with consumers: Insights Engagement Conversations is a practice – based synthesis of the present realities facing brand owners in their effort to win the consumer pockets.
The realities are driven on a multiplicity of digital, social, and traditional media platforms shaping the outcome of consumers response to media communications. The millennia, gen X and the baby boomers make up the various categories of consumers driving the new marketing paradigm.
The fact of the matter is that digital, social and traditional media platforms are best deployed complimentarily to obtain the best result in winning the consumer pockets.
Welcome to the era of Insights, engagement and conversations in obtaining the consumer interest in the purchase decision journey.
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Akachi in this book demystified the notion that the digital age would kill traditional media. You will also enjoy how the interface between Out Of Home Advertising and mobile technology for consumer engagement will increase brand awareness and recall. It’s a MUST READ for all practitioners
A delightful guide of important information for practitioners in the Marketing communication profession, who want to explore effective ways of connecting brands with the consumer within OOH media ecosystem.
The Entrepreneurial nuggets inside this book are outstanding.. get a copy and build your dream media empire