The Relevance of Out of Home Advertising Medium.
Out of home advertising is among the critical mass of integrated marketing communications. Other medium in the IMC eco system include television, radio, press and social media. With the increasing…
How Community Workout Zones Can Become Brand Touchpoints
Conventional wisdom dictates that marketing communication messages need to be transmitted through traditional mass media and social media. While not disputing the efficacies of these marketing channels, there is a…
Akachi Ogbonnaya Ngwu is an entrepreneur and a hands – on Marketing communications professional with over fifteen years experience spanning out of home advertising, electronic broadcast and print media.Learn more
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