Our Core Values/Strategy Map.
Core values and strategy map are essential components of any successful business. They serve as a guide for decision-making, help establish a company's culture, and provide a framework for achieving its goals.
Main Stream Business.
As a leading marketing communications solutions provider, we specialize in delivering a wide range of high-quality media and advertising solutions to our clients. We have a strong track record of serving both local and international businesses across different industries.
Our diverse range of media solutions includes billboard advertising, print media advertising sales (such as the renowned Financial Nigeria Magazine), radio advertising sales (Rapid 96.5 FM, Umuahia), television advertising sales (Rapid Television, Umuahia), and inflatables (ABC Inflatables).
We are committed to providing our clients with customized and innovative solutions that are tailored to their specific needs and objectives. Our team of experts has a deep understanding of the industry and the market, enabling us to deliver effective and efficient advertising campaigns that yield measurable results. With our services, you can reach your target audience effectively and stay ahead of the competition.
Subliminal Cardboard Advertising
Concept development – you took your clothes to the laundry for washing and dry-cleaning but on the collection and opening of your clothes for usage, you discover an advertising campaign wrapped in cardboard paper inside the clothes.
Key deliverables
- Durable.
- Subliminal engagement with the consumer.
- Reinforces campaign messages.
- Ignites on-the-spot engagement with the brand.
- Serendipitous brand touch point.
Addressable market
- Fast-moving consumer goods owners
- Mobile telecommunications
- Financial technology
- Automobile
- Educational institutions
Project originality: Conceived in an effort to create a subliminally and serendipitous engagement with the audience. An innovation to deepen advertising opportunities to clients and create a blue ocean strategy.
Transit Advertising Opportunities.
As a data-driven marketing solutions provider, Consumer Scores International Limited can help businesses unlock the potential of transit advertising opportunities.
We understand the value of reaching a large and diverse audience through high visibility and frequency, which is why we offer customized transit advertising solutions to our clients. We help businesses identify the best transit advertising opportunities in their target markets and develop effective campaigns that generate results.
Our team of experts has a deep understanding of the industry and the market, enabling us to develop creative and innovative transit advertising campaigns that resonate with audiences. We use cutting-edge technology and expert analysis to help businesses make informed decisions and stay ahead of the competition.
Transit advertising opportunities are available in most cities and can be a powerful tool for driving brand awareness and increasing sales. At Consumer Scores International Limited, we can help businesses leverage this powerful advertising channel to achieve their marketing goals and reach their target audience effectively.
Small Business Consulting
As a data-driven marketing solutions provider, Consumer Scores International Limited can compliment small business consulting services offered at Access Bank and Keystone Bank monthly business clinics.
Our expertise in marketing and advertising can help small businesses take their marketing efforts to the next level, generating increased visibility and driving growth.
Our team of experts can work with small businesses to develop customized marketing strategies that are tailored to their unique needs and goals. We use data-driven insights and cutting-edge technology to help businesses make informed decisions and optimize their marketing efforts for maximum impact.
Together with Access Bank and Keystone Bank, we can help small businesses grow and thrive by providing the tools, resources, and support they need to succeed in today’s competitive marketplace. Whether it’s through targeted advertising, social media marketing, or other marketing channels, we can help small businesses reach their target audience and drive results.
Market/Marketing Research Collaborations
Market/Marketing research collaborations are important for businesses that want to stay ahead of the competition and understand their target audience. As a data-driven marketing solutions provider, Consumer Scores International Limited can help businesses achieve these goals through market/marketing research collaborations.
We specialize in providing businesses with insights that drive effective marketing decisions. By collaborating with other market/marketing research firms, we can expand our capabilities and offer more comprehensive solutions to our clients.
Our team of experts can work with businesses to develop customized research plans that are tailored to their specific needs and goals. We use advanced data analytics and research techniques to uncover actionable insights that help businesses improve their products and services, optimize their marketing efforts, and increase their revenue.
Collaborating with other market/marketing research firms allows us to bring the latest industry trends and best practices to our clients. With our extensive network of partners and collaborators, we can provide businesses with a full suite of market/marketing research services that are designed to help them achieve their goals and succeed in today’s competitive marketplace.
Online Book Store
Connecting with Customers" by Akachi Ogbonnaya Ngwu: Master the art of building lasting relationships
Connecting with consumers: insights engagement conversations
₦2,500.00
The author of this book is a core marketing communication professional, yet he is also a writer. And we must commend him for adding to the body of literary works in Nigeria and seeking to promote a reading culture among his colleagues in the industry.
As I said in my endorsement of the book, it is a “relentless reminder of the need to professionalize the local industry, while also providing refreshing insights on emerging technological trends and global best practices in the marketing communications industry.” The book consists of 20 incisive chapters, which are arranged into four carefully delineated sections.
Description
The author of this book is a core marketing communication professional, yet he is also a writer. And we must commend him for adding to the body of literary works in Nigeria and seeking to promote a reading culture among his colleagues in the industry.
As I said in my endorsement of the book, it is a “relentless reminder on the need to professionalize the local industry, while also providing refreshing insights on emerging technological trends and global best practices in the marketing communications industry.” The book consists of 20 incisive chapters, which are arranged into four carefully delineated sections.
The book is a decisive call-to-action for a new way of thinking about marketing communication and consumer advertising. With the advent of digital technologies, the age of creative disruption is upon us. We have seen this phenomenon play out in banking, retail, transportation and other sectors. There is a disruption also sweeping across the marketing communication landscape. The fragmentation of content across multiple channels is a challenge for media organisations and advertisers. And given the proliferation of mobile devices, the attention span of the 21st century consumer is very limited.
The author of this book calls the attention of brand owners and their media agencies to find creative and innovative ways to grab the attention of these restless and ever-mobile consumers. One way he proposes for this to happen is for advertisers to know and understand their target audiences – interms of their demographic, psychographic and behavioural statistics.
In providing a clear and concise understanding of the practical aspects of marketing communication and the emerging trends in consumer advertising, the book emphasizes the need for service providers to offer services that enable their clients to achieve their campaign objectives.
The author goes to great lengths to inform us that marketing communication is no longer a one-way affair. Activating consumer patronage requires an active engagement with the consumers and the market. In fact, a whole chapter is dedicated to the dynamism of engagement marketing as an effective way to build brand equity and loyalty. He discusses emerging and innovative forms of marketing communication such as branded content marketing, influencer marketing, and utilizing brand touchpoints to attract patronage. He also makes the important distinction between old and new media. Indeed, digital and social media advertising are the new frontiers in advertising. But he does not suggest that the old is being replaced by the new. On the contrary, as you read the book, professionals in the industry are invited to leverage the opportunities that media fragmentation and creative disruption present. There is a marriage that is proposed to integrate both traditional and digital media to deliver exceptional value to advertisers and improve the utilization of the various media platforms.
Out-of-home outdoor advertising plays a strategic role in the domain of advertising. The author knows all about this as someone who has worked in that space for years and being the Founder/CEO of Consumer Scores International Limited, a Lagos-based in store advertising solutions provider.
The call-to-action in this book also includes the urgent need to address unethical corporate governance practices in the Nigerian advertising market. The author emphasizes the need to improve employee welfare.
Effective regulation of the industry will address unsavoury practices in the industry. Regulatory agencies also have a responsibility to provide an enabling environment for businesses to thrive.
I hereby invite everyone to not only get a copy of this book aptly titled “Connecting with consumers” but also recommend it to your colleagues and friends.
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Lorem Ipsum is simply dummy text of the printing and typesetting industry has been since the 1500s
Lorem Ipsum is simply dummy text of the printing and typesetting industry has been since the 1500s
Lorem Ipsum is simply dummy text of the printing and typesetting industry has been since the 1500s
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