Connecting with consumers: insights engagement conversations
₦2,500.00
The author of this book is a core marketing communication professional, yet he is also a writer. And we must commend him for adding to the body of literary works in Nigeria and seeking to promote a reading culture among his colleagues in the industry.
As I said in my endorsement of the book, it is a "relentless reminder of the need to professionalize the local industry, while also providing refreshing insights on emerging technological trends and global best practices in the marketing communications industry." The book consists of 20 incisive chapters, which are arranged into four carefully delineated sections.